Your Brand Personality Doesn't Matter (And Other Myths Small Business Owners Should Ignore)

The time and effort that goes into crafting an effective website starts way before writing a single line of code or designing a page. Really effective websites are guided by a single, cohesive purpose — it's this holistic hole-in-one that your brain subconsciously picks up on. Simply put, a great website is just a product of a great communication strategy — and that starts with brand personality.

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Karen Hewell